![](data:image/svg+xml;charset=utf-8,<svg height="279" width="1200" xmlns="http://www.w3.org/2000/svg" version="1.1"/>)
I love tinkering and bringing ideas into reality. Seeing that idea come to life is amazing. The energy, thrill, excitement and daily challenges faced in order to bring an idea into reality is simply amazing. It’s true what Don Williams, Jr once said “The road of life twists and turns and no two directions are ever the same. Yet our lessons come from the journey, not the destination.”.
![](data:image/svg+xml;charset=utf-8,<svg height="346" width="230" xmlns="http://www.w3.org/2000/svg" version="1.1"/>)
Below I share with you my entrepreneurial journey in Australia building start-ups and the lessons I have acquired by taking them. Without these I would not be the man I am today.
- WebAnt Analytics – a quantitative service providing a holistic web analytics and customer metrics solutions that allows you to get inside the mind of your online audience. This also included the famous InSite module which could generate “phantom customers” for automation & monitoring. We used a lot of interesting models I learnt during the course of my MBA studies to provide a unique selling proposition and differentiate ourself from our only competitor on the Australian market (at the time), Red Sheriff. And then came free Google Analytics (Urchin) and the show was over. To read more click here.
- Ramify – a company that provided tools and objective ratings of unit trust funds and Unit Trust Fund Management Companies using both quantitative and qualitative data. It was to be a valuable service to the Unit Trust Funds industry participants including retail and institutional investors, financial planners, agents, banks, Unit Trust Management Companies, regulators, etc. This one took me to Malaysia, presentations to board members of RAM (Rating Agency Malaysia Berhad) and dinners with CEOs of financial banks. To read more click here.
- RockinTheShed – A weekly 2 hour Rock and Alternative radio station show delivering sounds from local and international artists blended with current news and happenings in the Rock and Alternative arena. The show played across 12 radio stations geographically in Australia, New Zealand, Canada and USA. We got to meeting & interview many interesting & famous bands and expand our broadcasting range. My band photography business span off from this venture. To read more click here.
- Musichouse – A music ecosystem compromising of an Electronic Press Kit (EPK) for artists & producers with exclusive access to online & offline (radio) broadcasting channels via RockinTheShed. We developed a number of monetization models to appeal to our target market. RockinTheShed served as an initial hook to get leverage for Musichouse. We had a great team of smart entrepreneurs like Dave Manna (Sydney’s top Music Producer), Artur (RockinTheShed host) and Denis who is today the co-founder of embedster.com (Y Combinator 2010 Alumni). To read more click here.
What’s next?
You tell me…
Ernest
![](data:image/svg+xml;charset=utf-8,<svg height="42" width="42" xmlns="http://www.w3.org/2000/svg" version="1.1"/>)
I like your journey Ernest. Its inspiring. What I like about the trip you’ve taken so far is that you’ve diversified and not been attached to any one thing.
I want to ask you sometime about my own idea and see what your thoughts on it would be.
Hi Nat, thanks for the compliments. Shoot me an email to my personal email address ernest at my-surname dot com and I will be happy to help you.